The first shot seems to be the updated Xtreme 160R 4V, which is an impressive product, with its performance, dynamics, styling and competitive pricing as well.

The recently launched Hero Xtreme 160R 4V certainly underscores Hero's focus on ‘premium’ products, and the future will likely see a succession of products, both motorcycles and scooters which will be positioned at the ‘premium’ end of the segment. And to establish itself as a player in the premium side of the segment, Hero is working on not one, or two, but a portfolio of “premium” products to claim credibility.Īlso Read: Hero MotoCorp Looking To Launch New Premium Products The company now seems keener than ever before to shrug off that image and make a strong statement in the premium segment.

Hero MotoCorp has been the undisputed market leader in the high-volumes commuter segment for decades. The strategy for Hero’s transformation seems to be simple enough, and the reasons, practical and with an eye on long-term strategy. Hero MotoCorp's new CEO Niranjan Gupta took over the reins of the company in May 2023. One is to launch a new or updated product in quick succession, and the second is to establish a more premium retail experience for customers, something which will position and demarcate Hero’s premium products through a dedicated network. At the event, CEO Niranjan Gupta kick-started proceedings by announcing the company’s new two-pronged product strategy. At the recent launch of the new Hero Xtreme 160R 4V, Hero MotoCorp was clear in announcing its intentions to renew focus on the premium end of the two-wheeler segment.

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